MINDFULNESS on TIME magazine cover – but is it the whole story?

Look at the cover. What do you see?


The author (Kate Pickets) discusses the resurgence of mindfulness practices and the growing amount of new science to back up the benefits. The article starts by discussing mindfully eating a raisin, according to the Mindfulness Based Stress Reduction (MBSR) principals developed in 1979 by Jon Kabat-Zinn (full article HERE).

Pickets asks WHY, at this point in our tech-riddled, fast-paced, stress-filled lives, mindfulness is gaining popularity? And, HOW is it helping to break through the noise and bring our focus back from multi- to single tasking with focus and full concentration?

(NOTE: read more on my 2012 “mono task” challenge HERE, on MEANINGFUL CONVERSATIONSEATING and MY TEETH)

I whole-heartedly support the ideas and think it’s a big deal that it is becoming so mainstream… yet, something about the way it is presented seems off.

Joanna Piacenza, at the Huffington Post, discusses the problems with it. “They’re selling Buddhism to a crowd that thinks they need to buy it… This new definition of Buddhism is perfect for those who want to dabble around spiritually without fully committing to a set of moral or ethical rules”

Woman: When is mindfulness marketed towards men?

Beauty: Is this an accurate portrayal of the American woman that is a practicing Buddhist?

Race: What about cultural diversity?

According to Piacenza, “this cover, taken at surface-newstand-value, reveal that when it comes to mindfulness & Buddhism in America, you’re not getting the whole story.”

… what do you think? much love.


Huffington Post

Yoga Dork

0 thoughts on “MINDFULNESS on TIME magazine cover – but is it the whole story?

  1. BulgingButtons

    It’s like fairy dust, sprinkle some on and make your life better. Every generation has it, whether it’s mother’s little helper that the Rolling Stones sang of, or flocking to yoga or spinning or pilates or zumba class, or “mindfulness.”

    Most of these can be powerful in terms of promoting well being (tranquilizers excepted), or they can be the fad of the month or a band-aid approach to dealing with some emotional issue a person may be experiencing. Lifestyle changes can be transformative, but they ought to be approached with sincerity.

    1. BulgingButtons

      I hope I don’t come off as against any of these practices. I am not against them. It is the mass marketing approach and the idea of being able to sample a smattering of different approaches without really committing to any that I find difficulty with. I think we look for quick fixes to issues that need a more thorough approach. Just my two cents, humbly submitted.

    2. kaitlynroland

      Thanks for this! I agree… no matter what you try (yoga, nutrition, meditation, etc.), if you approach it with a “quick fix” attitude, it doesn’t have the same transformative power as if approached with “sincerity”.


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